I go backstage and visit with my techs that are working the events. ![]() When the events finally come, I try to go and meet all of these people that I’ve been talking to. I spend months preparing for the festivals we work on, arranging details with the bands and the festival production teams that hire us. Is it the same or similar tasks every festival?īrittany Fuller: For me, it’s always the same. This is almost always true at EDM festivals, where each stage has a couple sets of DJ equipment that every artists uses (except the headliners, they generally request an exclusive set).įS: I always wonder where you disappear to while we are at festivals and you’re working. Smaller stages will sometimes only request a house backline package, which is a predetermined set of instruments that every group plays. If an artist needs to rent equipment, we provide it. Festivals work similarly to a regular show at a venue, just on a much larger scale. The biggest was definitely Lollapalooza, where we provided backline for over 50 bands. This year, some of the bigger ones we’ve worked on include Sweetwater 420 Fest, Shaky Knees, Shaky Beats, Hangout, Bonnaroo, Lollapalooza, and Music Midtown. They’re definitely my favorite events to work on! We always get excited when festival season rolls around. Unlike many backline companies, Avatar specializes in festivals. We also get hired by different production companies to come and do events all over the country. When an artist is coming to one of these venues and needs to rent their instruments, the venue calls us. We are lucky enough to be the backline vendor for many music venues in Atlanta, including The Tabernacle, The Masquerade, Lakewood Amphitheater, etc. Who does your company provide backline equipment for? Specifically concerts and festivals? If festivals, is it for the entire festival or just certain artists and stages? (Please elaborate.)īrittany Fuller: When an artist is on tour, they either bring their own equipment with them or they arrange to rent backline at every stop (and sometimes they rent backline for a full tour as well). Basically, it’s my job to make sure everything is set up to go as smoothly as possible when my team leaves for a show.įS: I know y’all have worked with some festivals like Shaky Beats, Bonnaroo, Lollapalooza, and Imagine. ![]() I get to contact the bands and their management and production teams, I arrange our event schedules, and I handle all invoicing. I’m not the one on stage setting up and teaching the equipment, but it is my job to arrange everything for the event beforehand. They hired me on full-time after a month and I haven’t looked back since! Currently, I’m the Office Manager and the Head of Sales, Logistics, & Client Relations. I completed the music business program at UGA and the head of the program actually recommended that I apply for an internship here. This includes amps, guitars/basses, keyboards, drums/percussion, DJ equipment, etc.įestival Squad: Tell us a little bit about your current position at Avatar Events Group. How long have you worked there? How did you get involved in the music field?īrittany Fuller: I started at Avatar in July 2013, so I’ve made it through 5 festival seasons with the company so far. Thank you for taking the time to speak with us.īrittany Fuller: First, a brief description of what we do: Avatar is a backline rental company, meaning we provide the instruments that artists play at concerts & festivals. ![]() Brittany stays organized and dedicated to the task at hand regardless if she’s working, festing, or meeting up for other shenanigans. She is just one of many rockstars involved in the behind the beats action, providing backline for shows and festivals all over the country. Over the last year I have become friends with one Okee OG, Brittany Fuller. One of the most important pieces to music festival puzzles is the production.
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